7 Wonder secures debut BBC2 order
7 Wonder has landed its first BBC2 commission – a six-part consumer format fronted by Cherry Healey.
This article was published in Broadcast Now on 7 September, 2015 and written by Alex Farber
Don’t Buy That, Buy This? (working title) is a 6 x 30-minute multi-strand series which aims to help viewers become more savvy shoppers.
Each week Healey will present the show from a different location, ranging from stately homes to opera houses and film studios. These will provide the backdrop for a series of product test challenges conducted by expert craftsmen, engineers and designers.
Away from the main location, a series of reporter-led strands will offer consumer advice and reveal the psychological tricks companies use to persuade shoppers to spend.
Don’t Buy That, Buy This? was ordered by BBC head of commissioning for natural history and specialist factual formats Tom McDonald and commissioning editor Craig Hunter. It will be series edited by Alan Holland, the former showrunner of Stargazing Live and Watchdog.
Holland said he expected the show to be “hugely credible, intelligent and journalistic whilst also being full of mischief and fun”.